Case Study: Ebuyer boosts Q4 email revenue with I-COM

Ebuyer boosts email revenue 217% YoY with I-COM

The customer, Ebuyer, an e-commerce retailer, faced a significant challenge in preparing for the critical Q4 sales period. Following a difficult previous year and under new ownership, they needed to reduce reliance on paid advertising and improve their previously unsuccessful email marketing strategy, which was now powered by the Bloomreach platform. They enlisted the vendor, I-COM, for email marketing support.

I-COM implemented a comprehensive solution focused on data cleansing, segmentation, new automations, and design improvements. This strategy delivered outstanding results for Ebuyer, including a 281% year-over-year increase in email-driven web sessions and over £1.4 million in attributed revenue from email campaigns during the quarter. The vendor, I-COM, was credited with providing a strong foundation for future growth.

Ebuyer