Case Study: Cosmetic Surgery Solicitors achieves 56 pieces of PR coverage with I-COM

Cosmetic Surgery Solicitors earns 56 pieces of coverage and 100m+ impressions with I-COM

Cosmetic Surgery Solicitors, a specialist law firm for clients affected by botched aesthetic treatments, faced the challenge of raising awareness about the dangers of unregulated cosmetic surgery and promoting their services amidst a growing number of such incidents. They engaged I-COM to implement a PR and outreach strategy as part of their wider marketing efforts.

I-COM executed a proactive and reactive media strategy, leveraging journalist relationships and a data-led approach to position the firm as an authoritative voice. This resulted in 56 pieces of high-quality coverage in 2024, including in major publications like The Telegraph and The Sun, achieving over 100 million impressions. The campaign established the firm as a trusted expert, drove increased website traffic and enquiries, and contributed to a 20% rise in new inquiries for the client.

Cosmetic Surgery Solicitors