Case Study: Business Utility Hub achieves 126% higher engagement with I-COM

Business Utility Hub boosts engagement 126% with I-COM

Business Utility Hub, a company that compares energy rates for UK businesses, approached I-COM with the challenge of relaunching their website and brand to create a lead generation source. The existing site required significant improvements in design, user experience, and the ability to add SEO-driven content to support a future marketing strategy.

I-COM implemented a solution that included a full brand refresh and a complete website rebuild using a headless CMS (Prismic). This new scalable platform was optimized for performance, usability, and discoverability. The results were substantial, including a 126% increase in engaged sessions per user, a 100% increase in the session key event rate, and a perfect 100% SEO score from Google Lighthouse, significantly improving user engagement and lead quality.

Business Utility Hub