Case Study: Jim Burke Ford Lincoln achieves improved candidate experience and HR efficiency with Hyrell

Jim Burke Ford Lincoln Improves the Candidate Experience and HR Team Efficiency with Hyrell

Jim Burke Ford Lincoln is a family‑owned Ford dealership with two locations in Bakersfield, California, known for long‑standing community ties and a commitment to integrity, respect, professionalism, and excellence. The HR team needed a more transparent, efficient applicant tracking process— their previous system made it cumbersome to update applicants on status and to maintain a steady pipeline for hard‑to‑fill technical and sales roles in a limited labor market.

Implementing Hyrell gave the team automated, location‑specific job posting and “auto refresh” capabilities, built‑in applicant messaging and scheduling, virtual interviews, and candidate filtering/scoring. The result: easier communication, a steady stream of qualified applicants (including a single posting that drew 150+ applications), improved hire ratios noted by their Ford coach, and a more positive candidate experience that reinforces the dealership’s reputation.

Jim Burke Ford Lincoln

Maria Paine

Vice President of Human Resources