Case Study: CertaPro Painters achieves faster, higher-quality hires with Hyrell

CertaPro Painters Franchisees Hire the Right People with Hyrell’s Applicant Tracking System

CertaPro Painters of Southern New Hampshire, co-owned by Serge and Heidi Nadeau since 2004, provides residential and commercial painting services. Serge rarely hires—about once a year—but each recruitment was disruptive and time-consuming, often forcing him to set aside core business duties; historically he spent 40+ hours reviewing 30–40 applications and hired poor fits on multiple occasions.

By adopting Hyrell’s applicant tracking system, Serge streamlined job postings, used custom screening questions to self‑select unqualified applicants, and auto-posted to multiple job boards. Review time dropped to under an hour with only four high-quality candidates to consider, candidate fit scores improved by about 25%, and Serge now relies on Hyrell for all front-office hires.

CertaPro Painters

Serge Nadeau

Co-owner