Hyphen
5 Case Studies
Case Study: Dream11 boosts employee engagement and preserves culture during hypergrowth with Hyphen
A Hyphen Case Study
Hyphen Helps Millennial Workforce Thrive At Dream11, India’s First Gaming Unicorn
Dream11, India’s first gaming unicorn and a premier fantasy sports platform, faced rapid hypergrowth and a predominantly millennial workforce that threatened to dilute its core culture. CHRO Kevin Freitas sought a mobile-friendly, anonymous feedback and development tool to preserve company ethos, improve manager responsiveness, and support continuous career growth — needs Dream11 addressed by selecting Hyphen’s employee engagement and feedback platform.
Hyphen deployed a mobile-enabled feedback system featuring heatmaps, pulse polls, sentiment analysis, favorability scores, continuous onboarding feedback, and 24/7 customer success support. The rollout improved participation and data accuracy through quarterly surveys, drove monthly feedback from 80% of employees, enabled fast, data-driven decisions (e.g., during a logo redesign), and helped Dream11 earn a spot on Glassdoor’s Best Places to Work 2019 — tangible gains attributed to Hyphen’s solution.
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Dream11
Parita Maniar
Dream11