Case Study: Tata Steel achieves top-talent retention with Hyphen

Employee Feedback Helps Tata Steel Retain Top Talent

Tata Steel, a multinational steel manufacturer with over 80,000 employees, sought to become an “Employer of Choice” by 2025 by improving agility, communication, and appeal to top young talent. Faced with legacy systems, information silos, and the need for a data-driven way to measure and act on employee experience across a highly segmented workforce, Tata Steel selected Hyphen’s employee engagement & survey platform to deliver fast, frequent feedback and granular insights.

Hyphen implemented pulse polls, powerful analytics, automated onboarding feedback, lifecycle surveys, a question bank, and 24/7 customer success to help Tata Steel analyze sentiment, test initiatives, and drive action. The platform revealed specific onboarding pain points that management addressed—reducing ramp-up times and improving new-hire orientation—while multiple departments began integrating feedback into operations, increasing engagement and advancing Tata Steel’s progress toward attracting and retaining top talent.

Tata Steel