Case Study: Dos Toros Taqueria achieves scalable culture and stronger employee engagement with Hyphen

Dos Toros Taqueria - Customer Case Study

Dos Toros Taqueria, a rapidly growing fast‑casual chain that centers culture and people, faced the challenge of maintaining a consistent employee experience across many deskless, Spanish‑first team members and dispersed locations. Rapid expansion and industry turnover made it hard for leadership to surface authentic feedback and address local issues in real time, so Dos Toros turned to Hyphen for a scalable feedback solution.

Hyphen deployed its SMS‑enabled feedback platform and Hyphen Insights—automated new‑hire, exit and quarterly pulse surveys with multi‑language support and real‑time analytics—so Dos Toros could track Participation, Engagement Score, eNPS and Sentiment. Participation climbed from 43% to above 70%, managers used alerts for just‑in‑time coaching, training was better targeted by feedback, and locations hitting 70%+ participation earned recognition (pizza parties), showing Hyphen delivered measurable engagement improvements and operational impact.

Dos Toros Taqueria

Aleta Maxwell

Chief HR Officer