Case Study: Tripadvisor launches the Ford 2025 Explorer with Hypetap influencer marketing

Tripadvisor launches the Ford 2025 Explorer with Hypetap using 2 creators

The customer Tripadvisor, along with Ford, challenged the vendor Hypetap to launch the 2025 Explorer in the US market. Their goals were to drive consumer consideration and test drives while also generating a suite of high-quality, social-first content for both brands to reuse.

Hypetap's solution was to engage two leading Latina momfluencers to create high-production content showcasing the vehicle integrated into family adventures. This content was posted across TikTok, Instagram, and YouTube to keep the product top-of-mind. The campaign successfully launched the new model and created a bank of quality content for Hypetap's customer to repurpose across their owned channels.

Tripadvisor