Case Study: Tripadvisor boosts Tokyo travel awareness with Hypetap influencer marketing

Tripadvisor drives 3.8M impressions with Hypetap

Tripadvisor partnered with Hypetap to boost tourism appeal for Tokyo Prefecture within the Saudi Arabian market. The challenge was to generate awareness and position the destination as a must-visit location for this new audience, highlighting its unique blend of history, technology, and cuisine.

Hypetap executed an influencer marketing campaign on Instagram with a single, strategically chosen creator. The solution included developing a culturally appropriate itinerary and conducting thorough brand safety checks. The campaign delivered 6 content pieces and 39 story frames, achieving over 3.7 million impressions and 4,144 engagements for Tripadvisor.

Tripadvisor