Case Study: Tourism Whitsundays drives competition awareness with Hypetap

Tourism Whitsundays tasked Hypetap with increasing awareness of and promoting a social competition with range of holiday package prizes

Tourism Whitsundays partnered with Hypetap to raise awareness of a social competition offering holiday package prizes and to drive entries from Australian audiences. The challenge was to match the unique Whitsundays experience with the right creators and inspire people to engage with the campaign.

Hypetap used its AI-powered influencer selection to identify four compatible Instagram influencers, including creators who had already organically posted about the destination, and delivered 41 Instagram feed and story content pieces to promote the competition. The campaign generated 594,324 impressions, 436,178 reach, 22,009 engagements, and 11,246 click throughs, helping drive strong awareness and participation.

Tourism Whitsundays