Hypetap
29 Case Studies
Case Study: The Lottery Corporation drives Christmas Secret Santa gifting consideration with Hypetap
A Hypetap Case Study
The Lottery Corporation generated 358,261 impressions with Hypetap
The Lottery Corporation partnered with Hypetap to position their Instant Scratch-Its tickets as the ideal Secret Santa gift for Christmas. Their challenge was to drive awareness and purchase consideration for this specific product range during the festive season.
Hypetap implemented an influencer marketing solution using six creators on Instagram. These influencers generated 24 content pieces focused on sentimental moments to promote the tickets as a fun and easy gift. The campaign executed by Hypetap achieved significant results, including over 1,600 engagements and more than 358,000 total impressions.
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