Case Study: Swisse drives awareness and engagement with Hypetap's influencer campaign

Swisse challenged Hypetap with driving awareness and consideration of their new Swisse Ultivite Multivitamin + Superfood Blend, whilst increasing engagement with the brand

Swisse worked with Hypetap to promote its new Ultivite Vitamin & Superfood Blend. The challenge was to build awareness and consideration for the product while also increasing engagement with the Swisse brand among busy professionals looking for simple ways to support their health and wellness.

Hypetap selected five influencers with strong audience fit and a passion for health and fitness, then distributed 32 Instagram content pieces and a competition to deepen engagement. The campaign delivered 934,980 impressions, 821,107 reach, and 1,974 click-throughs, helping drive product trial, consideration, and brand interaction.

Swisse