Case Study: San Churro drives awareness and orders with Hypetap influencer marketing

San Churro partnered with Hypetap to generate awareness around their new Delivery by San Churro product, and entice customers to order directly to their home

San Churro partnered with Hypetap to launch and promote Delivery by San Churro, a new delivery offering created to meet customer demand for sweet treats at home during COVID-19 lockdowns. The challenge was to generate awareness, encourage direct orders, and support app downloads through engaging influencer-led content.

Hypetap selected 11 influencers based on audience fit, location, and vibrant content style, then distributed 69 Instagram feed and story posts to showcase the convenience of ordering San Churro delivery at home. The campaign delivered 1,017,638 impressions, 745,255 reach, and 7,889 click-throughs, successfully driving awareness and measurable engagement.

San Churro