Case Study: Pepsi Max drives awareness and positions great taste with Hypetap

Pepsi Max enlisted Hypetap's help to put the people's taste buds to the test as part of the 2021 Pepsi Max Taste Challenge

Pepsi Max partnered with Hypetap to support the 2021 Pepsi Max Taste Challenge. The goal was to drive awareness and position Pepsi Max as the better-tasting cola by creating entertaining influencer content that highlighted its taste advantage over full-sugar competitors.

Hypetap delivered a campaign built around five top-tier influencers and comedians, with content centered on Instagram and amplified through The Shameless Podcast and newsletter. The campaign produced 57 content pieces and generated 4,213,522 impressions, 3,218,936 cumulative reach, 292,588 organic engagements, and 577 saves across Australia.

Pepsi Max