Case Study: Nickelodeon boosts awareness and entertains families with Hypetap

Nickelodeon partnered with Hypetap to build awareness for new Nickelodeon Jr programs whilst providing simple entertainment ideas for families stuck at home throughout COVID-19

Nickelodeon partnered with Hypetap to support the launch of new Nickelodeon Jr programs during COVID-19 lockdowns, while also helping families find simple ways to keep children entertained at home. The challenge was to build awareness for the new programming and connect with parents and kids in a way that felt relevant to life in lockdown.

Hypetap answered the brief by activating nine family-friendly Instagram influencers with children, who created content around Nickelodeon Jr and at-home activity ideas. The campaign delivered 94 content pieces, generating 1,944,447 impressions, a cumulative reach of 1,443,815, 30,763 engagements, and 7,275 click-throughs.

Nickelodeon