Case Study: Lee Kum Kee boosts awareness and trial with Hypetap influencer marketing

Lee Kum Kee drives 17.6M impressions with Hypetap

The customer, Lee Kum Kee, challenged Hypetap to increase awareness and trial of its Chiu Chow Chilli Oil in the Netherlands and Germany. The goal was to showcase how easily the product could be integrated into everyday meals.

Hypetap implemented a two-region influencer campaign, engaging 23 foodie creators on TikTok and Instagram. The creators generated 67 pieces of content featuring cultural recipes and the product purchase journey. This solution drove significant results for Lee Kum Kee, including over 17.6 million impressions and 1.8 million engagements, successfully meeting the awareness and trial goals.

Lee Kum Kee