Case Study: Latitude drives awareness for Cotton On launch with Hypetap

Latitude - Customer Case Study

Latitude partnered with Hypetap to build awareness for LatitudePay’s availability across Cotton On, Cotton On Body, and Cotton On Kids. The challenge was to introduce the payment option to a broad audience and drive interest in the launch, while also encouraging new customer sign-ups.

Hypetap delivered a creator-led Instagram campaign with nine fashion and mum influencers who integrated LatitudePay’s affordability message into styling and chat-to-camera story content. The campaign generated 55 pieces of content, 2,250,194 total impressions, 1,679,633 cumulative reach, and 13,742 click-throughs, helping boost awareness and conversion for LatitudePay.

Latitude