Case Study: Kraft Heinz launches viral Heinz Flavoured Beanz with Hypetap

Kraft Heinz reaches 5.1M people with Hypetap

The Kraft Heinz company faced the challenge of launching its new Heinz Flavoured Beanz range and needed to raise awareness through engaging, viral content. To meet this challenge, they partnered with vendor Hypetap to execute an influencer marketing campaign on TikTok.

Hypetap implemented a solution by strategically engaging seven influencers to create mouth-watering recipe content featuring the product's unique flavours. This campaign generated a cumulative reach of over 5.1 million people and 57,795 total engagements. The effort successfully drove consumer consideration, inspiring recipe recreation and generating 147,000 link clicks to the product.

Kraft Heinz