Case Study: Kraft Heinz boosts awareness and trial for Heinz Vegan Aioli with Hypetap influencer marketing

Kraft Heinz reaches 247,412 people with Hypetap's influencer campaign

Hypetap partnered with Kraft Heinz to promote its new Heinz Seriously Good Vegan Garlic Lovers Aioli. The challenge was to combat the perception that vegan products lack flavor and to position this new aioli as a versatile, core recipe ingredient rather than just a condiment.

The solution implemented by Hypetap was an influencer marketing campaign across TikTok, Instagram, and YouTube. They engaged eight influencers who created 30 pieces of content to showcase the product's flavor and uses. This campaign achieved 256,775 organic impressions, reached 247,412 people, and garnered 9,589 engagements, successfully driving awareness and encouraging trial.

Kraft Heinz