Case Study: Kathmandu strengthens brand awareness and drives action with Hypetap

Kathmandu enlisted Hypetap to encourage individuals to enact meaningful change and take action for equality and the environment

Kathmandu partnered with Hypetap to strengthen its brand positioning around sustainability, diversity, and inclusion. The challenge was to connect Kathmandu with influencers who could authentically reflect these values and help inspire people to take action for equality and the environment.

Hypetap ran an Instagram-led influencer campaign across Australia and New Zealand, timed to the Pride Hike and International Women’s Day Hike, selecting three creators aligned with Kathmandu’s values and audience. The campaign produced 21 pieces of content, generating 686,618 impressions, 553,648 reach, and 3,533 click-throughs for Kathmandu.

Kathmandu