Case Study: Jam Shed achieves 9.4M impressions and 3.2M reach with Hypetap influencer marketing

Jam Shed drives 9.4M impressions with Hypetap

The wine brand Jam Shed challenged Hypetap to drive attendance to its Shoreditch mural and sampling event, aiming to position itself as a disruptive brand while adhering to strict alcohol advertising guidelines.

Hypetap's solution was to leverage four top Instagram influencers who created viral content to generate awareness and foot traffic. This influencer marketing campaign delivered 9.4 million impressions, reached over 3.2 million people, and drove 3,048 link clicks, successfully meeting the client's goals.

Jam Shed