Case Study: South Australian Government Promotes Sustainable Seafood Awareness with Hypetap

Hypetap partnered with the South Australian Government to generate awareness of lesser-known fish and seafood available in South Australia, as well as educate and inform the consumer

Hypetap partnered with the South Australian Government to help address a seafood sustainability challenge: many South Australian fish species are over-fished and under threat. The government wanted to educate consumers on how to substitute lesser-known, more sustainable local species into familiar dishes while building awareness of South Australia’s seafood options.

Hypetap delivered an influencer-led Instagram campaign, selecting six creators for their recipe content, local audience fit, and location. The campaign generated 67 pieces of content, reaching 87,366 people with 120,567 impressions and 4,838 engagements, helping put sustainable fish species on the map.

South Australian Government