Hypetap
16 Case Studies
Case Study: Sunglass Hut boosts summer brand awareness with Hypetap
A Hypetap Case Study
Hypetap partnered with Sunglass Hut to showcase different summer moments and how potential consumers can #FaceTheSun
Hypetap partnered with Sunglass Hut to support the launch of the “Face the Sun” campaign and strengthen its position as the go-to destination for premium, fashion-forward sunglasses. The challenge was to drive awareness among style-conscious “Everyday Icons” aged 18–34 while reinforcing Sunglass Hut’s role as a key retail destination for summer looks.
Hypetap delivered an influencer-led Instagram campaign featuring 7 premium fashion and lifestyle creators who styled Sunglass Hut frames across different summer moments and locations, from rooftop bars to beaches. The campaign generated 71 content pieces and achieved 3,922,937 impressions, 2,813,994 cumulative reach, 29,743 organic engagements, and 2,420 saves, helping position Sunglass Hut as summer’s key retail destination.
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