Case Study: Rexona achieves 2M+ reach and stronger brand awareness with Hypetap

Hypetap partnered with Rexona to generate brand awareness and drive consideration of their Clinical Protection range, their strongest and most advanced product

Rexona partnered with Hypetap to boost awareness and consideration for its Clinical Protection range, Rexona’s strongest and most advanced deodorant. The challenge was to match Clinical Protection with influencers who could naturally communicate that it is 3x stronger than a basic antiperspirant deodorant while resonating with active, health- and fitness-focused audiences.

Hypetap selected 14 recognisable influencers in the health and fitness space and delivered a campaign across Instagram that produced 72 pieces of content. The campaign generated 2,495,874 total impressions, 2,001,563 in cumulative reach, 18,766 engagements, and 9,286 click-throughs, helping reinforce Rexona Clinical Protection’s key messaging and drive brand consideration.

Rexona