Hypetap
16 Case Studies
Case Study: Carlton & United Breweries boosts awareness and trial for Actual Vodka Seltzer with Hypetap
A Hypetap Case Study
Hypetap partnered with Carlton United Breweries to position Actual Vodka Seltzers as the must-have summer drink
Carlton & United Breweries partnered with Hypetap to launch Actual Vodka Seltzer as a must-have summer drink. The challenge was to work with influencers who could present the product in fun, social settings with friends, create an ideal summer vibe, and let the can’s color inspire the content while driving awareness and trial among key audiences.
Hypetap responded by selecting nine influencers and creators to produce Instagram content tailored to the brief, generating 43 content pieces in total. The campaign delivered 882,797 impressions, a reach of 586,086 people, and 7,532 organic engagements, helping position Actual Vodka Seltzer for both awareness and sales impact.
Open case study document...