Case Study: Rexona achieves mass awareness and engagement with Hypetap

Hypetap and Rexona partnered together to create awareness of a number of workout tips provided by the Today show, while promoting the Rexona brand in a fitness environment

Rexona partnered with Hypetap to raise awareness for its brand initiatives during isolation and lockdown, using a fitness-focused campaign to inspire audiences to #KeepMoving. The challenge was to pair Rexona with influencers who could share relatable workout tips and keep people engaged in a fitness environment.

Hypetap delivered a campaign with seven light-hearted influencers posting Instagram content tied to Today show workout tips and Rexona branding, supported by swipe-up links to drive competition entries. The campaign generated 71 pieces of content, 1,901,483 impressions, 1,583,086 cumulative reach, 20,874 engagements, and 26,514 click-throughs.

Rexona