Case Study: Heinz drives nearly 3 million reach with Hypetap influencer campaign

Heinz reaches almost 3 million consumers with Hypetap

Hypetap partnered with Heinz to drive brand awareness for its Street Food Sauces range. The challenge was to create content that would transport Australian consumers to diverse destinations through the sauces' bold flavors, capitalizing on a desire for adventure after two years spent indoors during the pandemic.

The solution involved Hypetap selecting 14 influencers for their authentic brand alignment to create content across Instagram and TikTok. This campaign generated 67 content pieces, which achieved a cumulative reach of nearly 3 million people and over 3.6 million impressions. Hypetap successfully delivered increased awareness and consideration for the Heinz product line.

Heinz