Case Study: Gatorade builds credibility and reach with Hypetap

Gatorade - Customer Case Study

Gatorade worked with Hypetap in 2020 to strengthen credibility and meaning for its core range of products. The challenge was to use elite Australian sporting talent to create short, snackable video content based on real-life sporting experiences, helping position Gatorade more authentically and encouraging users of competing products to switch.

Hypetap delivered a campaign featuring seven elite athletes and creators, with content published organically on Instagram and TikTok. The campaign produced 1,014,170 total organic impressions, 980,208 organic cumulative reach, 37,313 engagements, and 843 saves across 71 content pieces.

Gatorade