Case Study: Dolmio builds awareness for Hidden Veg with Hypetap

Dolmio Hidden Veg - Customer Case Study

Dolmio partnered with Hypetap to build awareness for its Hidden Veg range, a set of nutrition-rich sauces with added hidden vegetables and nutrients. The challenge was to find creators who could show how the product fits into busy family mealtimes and helps encourage picky eaters to eat more veg.

Hypetap delivered an Instagram influencer campaign using seven influencers and creators to produce recipe and cooking content, supported by creative tools and multiple content pieces. The campaign generated 6,556,770 impressions, 3,848,388 reach, 18,023 engagements, and 3,328 click-throughs, helping drive awareness, consideration, and positive sentiment for Dolmio Hidden Veg.

Dolmio