Case Study: Colgate Palmolive boosts awareness and consideration for Optic White with Hypetap

Colgate Palmolive drives 1.3M impressions with Hypetap

Hypetap partnered with Colgate Palmolive to increase awareness for its new Optic White Pro Series FlexLight. The challenge was to overcome consumer skepticism and stand out in a saturated market by driving awareness and consideration for this at-home whitening innovation while positioning the master brand as an expert in beauty.

The solution implemented by Hypetap involved a campaign with 20 influencers across TikTok and Instagram, who created 87 content pieces to leverage their personal brands. This strategy successfully generated over 1.3 million impressions and 38,445 engagements. Hypetap's campaign achieved its goals, proving a change in product perception through deep sentiment analysis.

Colgate Palmolive