Case Study: Coles raises awareness of KOi and LPO skincare ranges with Hypetap

Coles enlisted the help of Hypetap to raise overall awareness of the KOi and LPO skincare ranges

Coles worked with Hypetap to raise awareness of its KOi and LPO skincare ranges. The challenge was to show that these products could fit naturally into Australian skincare routines and appeal to the right audience through authentic influencer-led content.

Hypetap selected 11 beauty and skincare influencers for an Instagram campaign, matching them by audience fit, location, and brand alignment. The campaign produced 114 content pieces and delivered 1,919,452 impressions, a cumulative reach of 1,705,308 people, and 30,615 engagements.

Coles