Case Study: BYD drives awareness and test drives with Hypetap influencer marketing

BYD drives 876,656 reach with Hypetap

The customer BYD faced the challenge of encouraging test drives for its ATTO 3 electric vehicle while overcoming widespread consumer skepticism towards EVs and potential negative sentiment. Hypetap was engaged to run an influencer marketing campaign on TikTok and Instagram to address these roadblocks.

Hypetap's solution involved six influencers who created engaging, narrative-style virtual test drive content that highlighted the car's luxury features and proactively managed customer concerns. This strategy generated a cumulative reach of 876,656 and drove 31,206 link clicks, successfully creating buzz and encouraging consumer action for BYD.

BYD