Case Study: Australian Open boosts cultural appeal and attendance intent with Hypetap

Australian Open drives 17.4M impressions with Hypetap

Hypetap partnered with the Australian Open to address the challenge of shifting the event's perception from solely a sporting occasion to a broader cultural attraction. The goal was to expand its appeal beyond traditional tennis fans and drive ticket sales by reaching new audiences interested in food and family experiences.

The solution implemented by Hypetap involved a campaign with 14 creators who produced 92 pieces of content across TikTok, Instagram, YouTube, and blogs. This strategy successfully generated over 17.4 million impressions and 99,044 engagements. The content drove significant positive sentiment and over two thousand link clicks, indicating a high intent to attend and successfully positioning the Australian Open as an iconic cultural event.

Australian Open