Case Study: Sunderstorm streamlines field sales operations with HyperTrack's HubSpot integration

Sunderstorm tracks 1,000+ customer sites in under 6 weeks with HyperTrack

Sunderstorm, a California-based cannabis manufacturer, faced a challenge in accurately tracking its field sales team's travel for mileage reimbursements and visit reporting. Their manual process was inefficient, error-prone, and required excessive administrative review. Seeking to automate this within their existing HubSpot CRM, Sunderstorm partnered with HyperTrack to implement a location intelligence solution.

HyperTrack's solution integrated with HubSpot to automatically capture distance traveled and track visits to customer locations using a mobile app. This implementation was completed in under six weeks and resulted in the tracking of over 1,000 customer sites and visits. The solution provided over 80% rep tracking rates, delivering unprecedented visibility, streamlining reimbursements, and enabling accurate reporting. HyperTrack also provided an unexpected benefit by helping Sunderstorm identify and prevent the use of mock location software to ensure data veracity.

Sunderstorm