Case Study: Bashas achieves faster, more accurate pricing and streamlined price rollouts with Hypersonix Pricing AI

Bashas makes price changes 45X faster with Hypersonix

Bashas', a regional supermarket chain with over 140 stores, faced a significant challenge with its manual price change process for 144,000 SKUs. This labor-intensive method, reliant on Excel spreadsheets, was slow and provided poor insights into product performance, particularly for Key Value Items (KVIs). They partnered with Hypersonix and its ProfitGPT Pricing AI solution to automate the process and gain better analytical capabilities.

Hypersonix connected ProfitGPT to Bashas' databases, where its AI algorithms identified over 100,000 items with pricing discrepancies. The solution automated the price change rollout, saving 10 days per change cycle and enabling price changes 45 times faster with 71% greater accuracy. Hypersonix provided Bashas' with the tools to quickly identify underperforming items and improve margins across categories and stores.

Bashas