Case Study: Beauty Retailer boosts gross profit with Hypersonix AI Pricing and Promo Intelligence

a beauty retailer boosts gross profit 4.2% with Hypersonix

A beauty retailer faced challenges with its promotional strategy, frequently discounting high-demand products that could have sold at full price. This led to reduced campaign effectiveness and inconsistent customer offers across its various sales channels. To address this, the retailer turned to Hypersonix for its Pricing AI and Promo AI solutions to improve pricing discipline and increase promotional effectiveness.

Hypersonix implemented an AI solution that connected pricing and promotions, recommending optimal prices and identifying which products to promote and which to exclude to preserve margin. The results for the beauty retailer included a 4.2% increase in gross profit, a 25% increase in full-price sell-through on premium products, and promotional planning that was 2.7 times faster. Hypersonix helped the retailer reduce over-discounting while significantly improving profitability.

Beauty Retailer