Case Study: Warped Wing Brewing Co. boosts sales and brand recognition with Hyperquake

Warped Wing Brewing Co boosts placement by 5X with Hyperquake

warped wing brewing co. was facing declining sales and inconsistent branding for its IPA-focused lineup within a highly competitive craft brewery market. They turned to the agency Hyperquake for assistance with a comprehensive solution involving strategy, branding, and new product launches.

Hyperquake devised a strategy focused on brand consistency and a community-driven narrative. They named, designed, and launched new products including hard seltzers, sodas, and the company's first light beer, Fly Light Lager. A key initiative was a co-branded launch campaign with the University of Dayton's NIL collective. The results were significant, including a 5x placement increase in the UD Arena, 24 new retail placements in Kroger and Meijer, and expanded growth through new local collaborations.

Warped Wing Brewing Co