Case Study: Teradata transforms its executive briefing center into an immersive data experience with Hyperquake

Teradata transforms its executive briefing center with Hyperquake’s 1,600 ft. light sculpture

The customer, Teradata, a connected multi-cloud data analytics company, faced the challenge of creating a rebranded, leading-edge executive briefing center to change perceptions and solidify partnerships. They selected the vendor, Hyperquake, to turn their complex data story into an intuitive human experience.

Hyperquake designed and implemented an immersive experience for Teradata, which included a 1,600 ft. light sculpture and LED vignettes highlighting customer success stories. This solution fostered productive sessions and changed perceptions, resulting in the center winning both an ABPM 2023 World Class Center Award and an ABPM 2024 Momentum Award. Hyperquake delivered this perception-changing, relationship-building experience on time and on budget.

Teradata