Case Study: One Morning transforms employee mental health awareness with Hyperquake

One Morning launches a new brand in 4 months with Hyperquake

Hyperquake partnered with One Morning, a new venture focused on transforming employee mental health support. The challenge was that while most employers offer Employee Assistance Programs (EAPs), very few employees use them due to issues with awareness, trust, and stigma. Founder Scott McGohan needed to build a brand that could effectively bridge this gap.

Hyperquake designed the One Morning brand from the ground up, creating a human-first narrative and a full identity system to make mental health resources more visible and approachable. This included brand strategy, naming, and UX/UI design for a successful pilot launch. The solution resulted in a complete brand platform that launched a new business, starting with a 4-month pilot program that had over 250 employee participants.

One Morning