Case Study: Nautique sells out its first electric towboat launch with Hyperquake

Nautique sells out electric boat launch in 90 days with Hyperquake

Nautique, a boat manufacturer, faced the challenge of launching its new Super Air Nautique GS22E, a first-of-its-kind fully-electric towboat. They needed to build brand equity for their Ingenity electric propulsion system and sell this high-dollar, niche product in a market unfamiliar with electric boating. To overcome this, they partnered with Hyperquake to develop a campaign and go-to-market strategy that would make a significant impact and drive sales.

Hyperquake developed a comprehensive strategy that addressed key consumer barriers through educational materials. They executed a multi-channel campaign utilizing PR, paid social, SEO, and targeted digital advertising to drive traffic to a optimized website. This approach successfully directed qualified buyers, resulting in the entire inventory selling out in 90 days. The vendor's efforts for Nautique generated $380,000 in sales and earned the product a #1 ranking from WIRED Magazine.

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