Case Study: Manpower builds a human global campaign with Hyperquake

Manpower launches a global “Dear ____” campaign with Hyperquake, collecting 1,000+ stories in 6 days

Hyperquake helped Manpower, a global talent leader, address its challenge of feeling too corporate and disconnected in a market built on human ambition. The brand needed to rediscover its human voice to stand out as AI reshapes work.

The solution was a global co-creation campaign called “Dear ____,” which Hyperquake built by collecting real career stories from people in four markets. This approach resulted in the collection of over 1,000 human-generated stories in just six days during the initial launch in Italy, providing Manpower with a powerful and authentic platform to activate worldwide.

Manpower