Case Study: Leonard Truck Outfitters achieves lower cost per lead with Hyperquake

Leonard Truck Outfitters cuts cost per lead by 64% with Hyperquake

Leonard Truck Outfitters, a leading truck accessory and trailer retailer, was facing high customer acquisition costs and stagnant results from a fragmented digital media strategy. They partnered with the performance marketing vendor Hyperquake to develop a more scalable and efficient strategy.

Hyperquake overhauled the client's Google Ads account, restructuring it for clearer insights and tailoring campaigns for over 100 regional locations. They diversified the ad tactic mix and optimized lead capture forms. This solution delivered a 64% decrease in cost per lead and a 180% increase in leads year-over-year within the first two months for Leonard Truck Outfitters.

Leonard Truck Outfitters