Case Study: Illumina brings genome science to life with Hyperquake

Illumina creates a four-floor genomic experience with Hyperquake and 5,000-piece IllumaLens sculpture

Illumina, a genomics company, engaged the agency Hyperquake to design and bring to life the experience for its new Executive Briefing Center (EBC) at its San Diego headquarters. The challenge was to create an immersive environment that would empower visionaries and effectively communicate Illumina's mission of improving human health by unlocking the power of the genome.

Hyperquake developed a comprehensive solution that included strategy, immersive storytelling, experience design, and digital content. They created a content-rich, dynamic experience featuring interactive exhibits and a custom glass sculpture installation. The result was Illumina's first-ever Executive Briefing Center, a multi-floor facility with a unique narrative journey that reflects the company's brand and mission. Hyperquake's work provided Illumina with a powerful tool to further the advancement of genomics.

Illumina