Case Study: Honeywell achieves a scalable narrative-led global experience with Hyperquake

Honeywell scales 5 global experience centers with Hyperquake

The customer, Honeywell, faced the challenge of updating its Technology Experience Center in Washington, D.C., to reflect its evolution from an industrial hardware company to a leader in industrial software and automation. The center needed a new look and fresh stories to effectively engage global leaders, policymakers, and enterprise customers. To address this, Honeywell partnered with the vendor Hyperquake to leverage their expertise in narrative and immersive storytelling.

Hyperquake developed a strategic, narrative-led framework to create a cohesive and scalable experience. This solution unified Honeywell's diverse offerings and guided the physical and interactive design of the center. The result was a future-ready space that earned two GACEP World Class Center Awards. The scalable model, impacting five global locations, provides a consistent story arc with the flexibility to adapt by region or industry, ensuring the centers can evolve with Honeywell's growth.

Honeywell