Case Study: Cummins transforms its lobby museum into an immersive future-focused experience with Hyperquake

Cummins transforms its lobby museum with Hyperquake and 500+ engine parts

The customer, Cummins Inc., faced the challenge of transforming its outdated corporate lobby museum, which had remained largely unchanged since the 1980s, into a modern experience that would leverage its legacy for the future. The company enlisted the vendor Hyperquake to provide strategy, immersive storytelling, and experience design services to create a bespoke interactive experience for the space.

Hyperquake reimagined the space as an immersive, 360-degree lobby experience that focused on Cummins' future innovations while honoring its history, such as by repositioning a revered art installation of an exploded engine. The solution successfully evolved the museum from a focus on the past into a futuristic experience that creates an immediate "wow" moment for guests and tells a compelling story of what's to come for the company.

Cummins