Case Study: Cincinnati Art Museum strengthens attendance and memberships with Hyperquake

Cincinnati Art Museum boosts annual memberships 45% with Hyperquake

The Cincinnati Art Museum, a 138-year-old cultural institution, partnered with Hyperquake to strengthen its presence and increase attendance and membership. The museum's challenge was to effectively promote its numerous annual exhibitions and events to both lifelong and new visitors within the community.

Acting as an extension of the museum's marketing team, Hyperquake provided a long-term solution encompassing strategy, brand identity, narrative storytelling, and campaign execution. They created impactful, bespoke designs for over 20 exhibit identities and events like Art After Dark. This strategy resulted in a 45% year-over-year increase in annual memberships sold and a 148% year-over-year revenue increase generated from marketing efforts.

Cincinnati Art Museum