Case Study: AVAVA achieves a successful aesthetics market launch with Hyperquake

AVAVA secures $35M in 3 months with Hyperquake

Avava, a startup in the aesthetics market, needed a cohesive brand strategy to support the launch of its new class of FDA-cleared, non-invasive devices. Their challenge was to break into the competitive aesthetic laser market and establish a foundation for future growth. They partnered with the vendor Hyperquake to develop this strategic brand foundation.

Hyperquake developed two distinct brand strategies and visual identities to differentiate the parent company from its first product, MIRIA. The solution included comprehensive narrative, positioning, and launch campaigns. As a result, Avava secured $35 million in funding within three months of launching, demonstrating the vital role of Hyperquake's cohesive brand strategy for the startup's successful market entry.

Avava