Case Study: Allergan Aesthetics strengthens CoolSculpting’s brand and growth with Hyperquake

Allergan Aesthetics launches CoolTone and CoolSculpting Elite with Hyperquake over a 7+ year partnership

Allergan Aesthetics, the global leader in non-invasive fat reduction with its CoolSculpting® product, sought to revitalize its brand, drive growth, and forge deeper connections with physicians and patients in the competitive medical aesthetics industry. The challenge was to elevate the brand by emphasizing both its scientific foundation and emotional benefits to inspire confidence and empower users.

Hyperquake partnered with Allergan Aesthetics on a comprehensive rebranding and growth strategy over a seven-year period. The solution included developing a strong new brand identity, launching innovative products like CoolTone™ and CoolSculpting® Elite, and executing omni-channel launch campaigns. The results were significant, generating substantial revenue growth, increasing brand awareness and market share, boosting patient satisfaction, and solidifying CoolSculpting's position as the #1 global market leader. Hyperquake was instrumental in transforming the brand and business.

Allergan Aesthetics