Case Study: Woops! boosts local franchise sales with Hyperlocology

Woops! empowers franchisees with per-location ad fund advertising results and transparency with Hyperlocology

Woops!, a macaron gifting franchise, worked with Hyperlocology to launch a local ad fund and manage advertising across its growing franchise network. The team needed a way to geo-target non-traditional locations like malls, track budgets by location, give franchisees visibility into per-location performance across channels, and keep national e-commerce from competing with local campaigns.

Hyperlocology provided a customizable, technology-first platform that let Woops! centrally manage local advertising while giving franchisees access to reporting dashboards and location-level insights. The approach built trust, improved transparency, and helped drive increased sales by reaching local customers through search, social, and display, while making store-level data and business outcomes like average check value and transactions easier to track.

Woops!

Raj Bhatt

President and Co-founder